Originally crafted by Mr. John Floris in the early 1800s, White Rose holds a special place in Floris’s history as a fragrance beloved by Florence Nightingale. During her time in the Crimean War, Florence had bottles of this cherished scent shipped to her, expressing her gratitude in a letter that is still proudly displayed at our Jermyn Street shop today. A symbol of timeless elegance, White Rose remains a testament to her enduring legacy.
Since 2020, Floris has partnered with the Florence Nightingale Foundation, donating 15% of all sales of White Rose Eau de Toilette to support nurses and midwives across the UK. By purchasing a bottle, you are helping to carry on Florence’s mission of care and compassion.
This elegant floral fragrance opens with fresh aldehydic and green top notes, softened by the delicate spice of carnation. The heart blooms with a graceful bouquet of iris, rose, jasmine, and violet, capturing the timeless essence of femininity. The base is warm and powdery, with amber and musk adding depth and a soft, lingering finish.
FRAGRANCE FAMILY Floral
TOP NOTES Aldehydic | Carnation | Green
HEART NOTES Iris | Rose | Jasmine | Violet
BASE NOTES Amber | Musk | Powdery Notes