Originally crafted in the early 1800s by Mr. John Floris at our Jermyn Street shop in London, White Rose has stood the test of time as a beloved fragrance. A favorite of Florence Nightingale, who had bottles of it shipped to her during the Crimean War, this scent carries a rich legacy of elegance and history. A treasured letter from Florence, expressing her gratitude to Mr. Floris for her cherished White Rose fragrance, remains proudly on display in our shop today.
Since 2020, Floris has partnered with the Florence Nightingale Foundation, donating 15% of all sales of White Rose Eau de Toilette 100ml to support nurses and midwives throughout the UK. By purchasing White Rose, you are contributing to this important cause.
This timeless floral fragrance opens with fresh aldehydic and green notes, accented by the soft spice of carnation. At its heart, a delicate blend of iris, rose, jasmine, and violet creates an elegant floral bouquet, while amber, musk, and powdery notes provide a warm, lasting finish.
FRAGRANCE FAMILY Floral
TOP NOTES Aldehydic | Carnation | Green
HEART NOTES Iris | Rose | Jasmine | Violet
BASE NOTES Amber | Musk | Powdery Notes